If one\u00a0does not know how to\u00a0sell,\u00a0then\u00a0your business will probably struggle financially. All the great business people knew\u00a0how\u00a0to sell and could always deliver an exciting, entertaining and motivating pitch of their chosen product or service.<\/p>\r\n\r\n\r\n\r\n
Many years ago I had the privilege to work with a marketer who had made a fortune i.e.\u00a0BIG MANSION, ROLLS ROYCES AND A GLITTERING LIFESTYLE\u00a0<\/strong>but,\u00a0<\/strong>soon after attaining this \u2013 he had lost the lot. He was desperate to reclaim his fortune and this was very noticeable when working with him in his small but centrally located office.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n His knew business was selling advertising. Others and I put up with a lot of angst but when this broke marketing genius invited you to come out on the road with him and meet a client together \u2013 well the angst was worth bearing. To see this\u00a0MARKETING PRO<\/strong>\u00a0in action and then later get the debrief on the meeting that just took place was worth its weight in gold.<\/p>\r\n\r\n\r\n\r\n Anyone who has seen a fully motivated,\u00a0TURBO CHARGED PRO MARKETER\u00a0<\/strong>and salesperson in action will know what I am talking about here. These meetings were far from BORING but\u00a0super\u00a0entertaining, amusing and strategically crafted to achieve an end result that had been for many years consciously, with information and subconsciously, by REM – pounded into the mind of this\u00a0MASTER PERSUADING EXPERT<\/strong>. It was entertainment plus!!!\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n If you\u2019re in Business and Hate Selling Then\u00a0You need To – LEARN HOW TO LOVE IT!<\/strong><\/p>\r\n\r\n\r\n\r\n It\u2019s only when one learns the ability to sell that one is able to charge high product and\/or service fees and still get paid the amount they ask for? If not for the ability to sell, how did the Wright brothers manage to convince the world about their first invented aircraft when people could still live and travel without them and – avoid the risk of falling out of the sky? Richard Branson \u2013 marketing genius, Bill Gates, Steve Jobs (for the Apple fans<\/em>) and the list goes on….\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n You may already have:\u00a0<\/p>\r\n\r\n\r\n\r\n Fact is –\u00a0<\/strong>if one\u00a0does\u00a0not know how to sell,<\/strong>\u00a0then one\u00a0cannot turn an\u00a0idea or product into a money-producing asset, no matter how great or high in quality product or service\u00a0actually is.\u00a0It\u2019s unfortunate because many people have amazing and million-dollar ideas, but more often than not, they do not have the skill to sell them let alone instil commercial value in their ideas or products.<\/p>\r\n\r\n\r\n\r\n I hate to say this but – whether you are selling your intellectual asset, service, tangible goods, or whatever kind of product or solution, without the ability to sell, your product or asset is worth nothing. In Fact;<\/p>\r\n\r\n\r\n\r\n *One runs\u00a0the risk that an imitator who does know how to market and sell will rip the\u00a0 product or service from under them\u00a0and CASH IN THE CHIPS FAST .<\/strong><\/p>\r\n\r\n\r\n\r\n That\u2019s pretty scary Right*?<\/strong><\/p>\r\n\r\n\r\n\r\n The good news is that it\u2019s really is an amazing time to be living because now with the Internet as\u00a0AN AMAZING WORLD WIDE LEVERAGE<\/strong>. There is no need for you to go door to door to sell. The internet has given us the opportunity to accomplish much more than we could ever accomplish in conventional business.<\/p>\r\n\r\n\r\n\r\n Do you remember the old \u201cdoor to door\u201d days? Well today there is no need for us\u00a0to travel to meet\u00a0prospects as the Internet brings every Internet user to ones\u00a0computer screen. There is also no need\u00a0to recruit\u00a0salespeople \u2013 or even do the selling yourself manually with every single prospect! All one needs\u00a0to spread the word about a\u00a0products or\u00a0service is a\u00a0P<\/strong>owerful Results Generating Sales Letter.<\/strong><\/p>\r\n\r\n\r\n\r\n A\u00a0Sales Letter is Your New 24\/7 Working Sales Person<\/strong><\/p>\r\n\r\n\r\n\r\n A\u00a0sales letter is a\u00a0virtual sales person. A\u00a0sales letter does all the selling on your behalf to your prospects. Unlike conventional sales and\u00a0marketing, there is no need for one\u00a0to train and recruit multiple sales people. All\u00a0 efforts can be\u00a0to focus on creating a powerful sales letter that produces around 3-5% conversion rate on your behalf, and better later on.<\/p>\r\n\r\n\r\n\r\n In other words, for every 100 prospects that\u00a0visit your web page, 3-5 % of them will be your customers. After that, you just provide the marketing and draw in targeted prospects to visit the\u00a0sales letter and it will do all the selling to your prospects for you.<\/p>\r\n\r\n\r\n\r\n Sales letters should be a personal letter from you to your prospect. In your letter, you convey to the visitor the reasons and benefits your product or service can deliver.<\/p>\r\n\r\n\r\n\r\n 3 Key Skills\u00a0to Create a 24\/7 Working Sales Letter\u00a0 \u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n To pen\u00a0a good sales letter to act as a\u00a024 hour \u201cwe never sleep\u201d sales person\u00a0check out the\u00a0following key skills:<\/p>\r\n\r\n\r\n\r\n 1. Good Understanding of English and Writing.<\/strong><\/p>\r\n\r\n\r\n\r\n One\u00a0need to have good writing skills and a good command of English, at least to be able to formulate and write\u00a0a reasonable\u00a0sales letter and copy. Keep the\u00a0reader\u00a0exited and entertained.<\/p>\r\n\r\n\r\n\r\n 2. Being F<\/strong>riendly, Approachable,\u00a0Genuine and have Personality and a View is Required.<\/strong><\/p>\r\n\r\n\r\n\r\n Yes, it\u2019s a bit of list but they all help. You will be writing and\u00a0entertaining and somewhat personal letter from you to your customers\u00a0so be friendly and approachable in your letter. Don\u2019t write a stiff, boring letter, because not only is it boring to read, people will get\u00a0turned\u00a0away from the\u00a0web page faster than\u00a0Road Runner<\/strong>\u00a0moves on a good day.<\/p>\r\n\r\n\r\n\r\n Mix\u00a0writing skills with personality, and\u00a0make the most of website\u00a0visitors\u00a0and who knows \u2013 maybe make a client and\/or friend for life!<\/p>\r\n\r\n\r\n\r\n And last but not least, you need to\u2026<\/p>\r\n\r\n\r\n\r\n 3. Take Action and Get Traction<\/strong>!<\/strong><\/p>\r\n\r\n\r\n\r\n Like anything in life \u2013 nothing can get started or improved until rubber hits the road. There is wealth of information on how to write killer sales and advertising copy. So what are you waiting for?<\/p>\r\n\r\n\r\n\r\n About the Author:<\/strong><\/p>\r\n Paul Marshall is a HR Pro, corporate trainer, author and a welcomed and trusted business partner with commercial awareness and extensive expertise in people, performance and HR capabilities. With decades of Business and HR experience, the ability to value add fast to business objectives and Company growth strategies, Paul is a past winner of Small Business Development Corporation Award. <\/span><\/p>\r\n A Fellow and Certified Practitioner of the Australian Human Resources Institute (FCPHR).<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n Author of:<\/p>\r\n\r\n\r\n\r\n 103 Golden Tips to Turbo Charge your Business make More Money and Get Rich<\/a><\/p>\r\n\r\n\r\n\r\n\r\n